Music Lives 365: September 26 George Gershwin

A song plugger or song demonstrator was a vocalist or piano player employed by department and music stores and song publishers in the early 20th century to promote and help sell new sheet music, which is how hits were advertised before good quality recordings were widely available.
— The Song Plugger George Gershwin
 

Lipsynching, smoke machine, mood lighting: vintage paraphrenalia Roxy music! Sometimes, say you’re in a supermarket and”Avalon” comes over their tiny sound system. As you listen to it, pushing your cart through the aisles, you're tracking the confluence of all the song parts and you think: fantastic. Why didn’t I ever take the time to listen to it right?

 

Hey stay with this with the man himself. They didn’t call him Tough Shit for nothin’